The Baileys 5 o’clock
Coffee Break

“Do you guys do POS too?”

This was the question put to us after presenting a Baileys October email touch. We’re the digital agency and the client is asking if we’d like to pitch the summer POS project.

The problem with Baileys is that it’s not considered during the warm weather and that it is a “holiday time frame treat”.

The challenge was to change these attitudes.

We knew that Baileys and coffee were a natural fit. So we produced an absolutely gorgeous shot of Baileys and coffee plunging into a tall glass with ice and then wrapped in an invitation to take a 5 o’clock coffee break.

Easy to prepare and even easier to enjoy with only 3 ingredients - Baileys, ice and coffee.